I wanted to start this gig by sharing my why. Why am I starting this business? There’s really not one single answer. It feels like the merging of so many parts of me and my life. Interestingly, when I finished my degree this past year, I was required to take the Gallup CliftonStrengths Assessment. Basically the assessment measures themes of talent. The greater the presence of a particular theme within a person, the more likely that person is to exhibit those talents in day to day life. When I look over my unique strengths the assessment revealed, this business made so much sense to me.